Centova Technologies Inc.

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Centova Cast
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Statistics Report

Centova Cast provides the most comprehensive streaming radio statistics system commercially available today. It provides information about listener trends and demographics, data transfer, track performances and popularity, user agents, and much, much more.

The statistics page may be accessed using the Statistics link under the Accounts heading in the navigation menu.

Reporting Period

All of the metrics provided on the statistics page -- with the exception those on the Recent Activity tab -- are valid for the current selected reporting period.

The default reporting period is the past 14 days. To change the reporting period, click the Change reporting feature link at the top of the page, and select the period for which you would like to view statistics.

Centova Cast can report by the following intervals: - activity for the last x days - activity from a specific start date, until a specific end date - activity for a specific calendar month

Reports may be generated for any period of up to 90 days.

The statistics available are described in the following sections.

Recent Activity

The recent activity report provides a high-level overview of your server-wide statistics for the past 48 hours, including details of listener trends, average session times, total listening hours, data transfer, track playback, and more.

  • Listener Minutes
    This section contains information about listener activity during the past 48 hours. The total minutes and total listening hours (TLH) indicate your server's overall volume of listeners, and the average session length indicates the length of time for which listeners are typically remaining tuned-in to a station.

  • Listeners
    This section provides information about listeners tuned in to your server's streams. Total listener sessions describes the number of times a listener has tuned in. Unique listeners and unique countries indicate the number of distinct listeners and countries (respectively) which have tuned in during the reporting period.

  • Data Transfer
    This section provides details of your server's data transfer during the past 48 hours, including the total aggregate and per-session data transfer amounts.

  • Tracks
    This section provides details of the tracks played during the past 48 hours, including the number of tracks and the number of unique tracks played during that period. The average number of tracks per hour and average track length are also provided.

  • Peak Period
    This section provides information about the time at which the greatest number of listeners were connected during the past 48 hours. The number of listeners, the track name, and the date of that occasion are provided.

  • Listeners Graph
    Provides a graph of the total number listeners connections established during each hour throughout the past 48 hours.

Listeners

The listener overview provides information about listeners' usage of your server for the selected reporting period.

Period Overview

  • Total listener minutes
    Provides the total number of aggregate listener minutes for your server for the reporting period.

  • Total listening hours
    Provides the total listening hours (TLH) for your server for the reporting period. This metric is commonly used to report listener volume with music licensing authorities.

    The total listening hours is calculated by simply adding up the number of minutes for which each listener was tuned-in to a station during the reporting period, and dividing by 60.

  • Total sessions
    Provides the total number of listener sessions for the reporting period.

    This value is incremented each time a listener connects to a station during the reporting period.

  • ASCAP music sessions
    Provides the number of "music sessions" for the reporting period, as defined and required by ASCAP (an American music licensing authority).

  • Average session length
    Provides the average length of a listening session during the reporting period, in minutes.

  • Total data transfer
    Provides the total data transfer, in MB, for the reporting period.

  • Average data transfer
    Provides the average data transfer per listener session, in MB, for the reporting period.

  • Unique listeners
    Provides the number of unique listeners for the reporting period.

    A listener is considered "unique" if nobody else from the listener's IP address connected to a station with the same user-agent string as the listener during the reporting period.

  • Unique countries
    Provides the number of unique listener countries for the reporting period.

    Each listener's country is determined solely based on his IP address.

Listener Trends

Provides information about listener trends over the past 7, 14, and 30 days.

Average Listener Session Length

The average length of a listener session is broken down into common intervals and charted and graphed.

Top Listeners by Listener Sessions

Top listeners are ranked according to the total number of times they have connected to a stream during the reporting period.

Centova Cast automatically determines the countries from which listeners were connected based on their IP addresses, and the software used by the listener to tune into the stream is noted and identified as a media player or stream ripper to assist in abuse detection.

Top Listeners by Listener Minutes

Top listeners are ranked according to the total number of minutes they have spent connected to a stream during the reporting period.

Centova Cast automatically determines the countries from which listeners were connected based on their IP addresses, and the software used by the listener to tune into a stream is noted and identified as a media player or stream ripper to assist in abuse detection.

User Agents

The user agents report provides an overview of the software programs listeners are using to tune in to streams on your server.

Each user agent is classified as a legitimate media player (such as WinAmp, iTunes, etc.), or a stream ripper (a program used to steal music from your stream) to assist in abuse detection.

Top Agents by Listener Sessions

The top software used to connect to a stream is charted and graphed according to the number of times each software application has connected to your stream during the reporting period.

Top Agents by Listener Minutes

The top software used to connect to a stream is charted and graphed according to the total amount of time each software application has spent connected to a stream during the reporting period.

Countries

The country overview provides information about the countries from which the majority of listeners are tuning in.

Each country is identified (where possible) based on the listener's IP address, and the appropriate flag is displayed to aid in identification at a glance.

Top Countries by Listener Sessions

The top countries connecting to a stream are charted and graphed according to the number of times a listener from each country has connected to a stream during the reporting period.

Top Countries by Listener Minutes

The top countries connecting to a stream are charted and graphed according to the total amount of time listeners from each country have spent connected to a stream during the reporting period.

Historical Statistics

Historical statistics provide detailed data transfer and listener statistics, complete with graphs, allowing you to track listener trends and resource usage over a period of time.

Graphs

The graphs on the Historical Statistics page are dynamic and interactive. Hovering your mouse over any point on the graph will display a summary of the sample taken at that point. For more detailed reporting, you may make a selection on the timeline below each graph to "zoom" into a specific portion of the reporting period.

Each graph also includes a link to download a CSV-format spreadsheet file containing the raw data used to generate the graph.

Graphs provided include:

  • Listeners
    Indicates the number of simultaneous listeners at each hour during the reporting period.

  • Minutes
    Indicates the listener minutes at each hour during the reporting period.

  • Data Transfer
    Indicates the data transfer at each hour during the reporting period.

Average Listeners Per Hour Chart

The Average Listeners Per Hour chart provides an overview of the popularity of the streams on your server at specific times of the day on specific days of the week.

The average number of listeners for each day, and each time of day, are then charted based on the following time periods:

  • Graveyard (00:00 - 07:00)
  • Morning (07:00 - 11:00)
  • Lunch (11:00 - 13:00)
  • Afternoon (13:00 - 19:00)
  • Evening (19:00 - 00:00)

This chart is extremely useful for scheduling advertisements and planning shows to take advantage of your peak listening audience.