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Centova Cast
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Statistics Report

Centova Cast provides the most comprehensive streaming radio statistics system commercially available today. It provides information about listener trends and demographics, data transfer, track performances and popularity, user agents, and much, much more.

The statistics page may be accessed using the Report link under the Statistics heading in the navigation menu.

Reporting Period

All of the metrics provided on the statistics page -- with the exception those on the Recent Activity tab, and the Track Broadcast Reports on the Tracks tab -- are valid for the current selected reporting period.

The default reporting period is the past 14 days. To change the reporting period, click one of the timeframe links -- Yesterday, 7 days, 14 days, or 30 days -- to report for the corresponding timeframe, or click Custom and select your own period for which you would like to view statistics.

Centova Cast can report by the following intervals:

  • activity for the last x days
  • activity from a specific start date, until a specific end date
  • activity for a specific calendar month

Reports may be generated for any period of up to 90 days.

The statistics available are described in the following sections.

Recent Activity

The recent activity report provides a high-level overview of your stream statistics for the past 48 hours, including details of listener trends, average session times, total listening hours, data transfer, track playback, and more.

  • Listener Minutes
    This section contains information about listener activity during the past 48 hours. The total minutes and total listening hours (TLH) indicate your stream's overall volume of listeners, and the average session length indicates the length of time for which your listeners are typically remaining tuned-in to your station.

  • Listeners
    This section provides information about your listeners. Total listener sessions describes the number of times a listener has tuned in. Unique listeners and unique countries indicate the number of distinct listeners and countries (respectively) which have tuned in during the reporting period.

  • Data Transfer
    This section provides details of your stream's data transfer during the past 48 hours, including the total aggregate and per-session data transfer amounts.

  • Tracks
    This section provides details of the tracks played during the past 48 hours, including the number of tracks and the number of unique tracks played during that period. The average number of tracks per hour and average track length are also provided.

  • Peak Period
    This section provides information about the time at which the greatest number of listeners were connected during the past 48 hours. The number of listeners, the track name, and the date of that occasion are provided.

  • Listeners Graph
    Provides a graph of the total number listeners connections established during each hour throughout the past 48 hours.

Listeners

The listener overview provides information about listeners' usage of your station for the selected reporting period.

Period Overview

  • Total listener minutes
    Provides the total number of aggregate listener minutes for your station for the reporting period.

  • Total listening hours
    Provides the total listening hours (TLH) for your station for the reporting period. This metric is commonly used to report listener volume with music licensing authorities.

    The total listening hours is calculated by simply adding up the number of minutes for which each listener was tuned-in to your station during the reporting period, and dividing by 60.

  • Total sessions
    Provides the total number of listener sessions for the reporting period.

    This value is incremented each time a listener connects to your station during the reporting period.

  • ASCAP music sessions
    Provides the number of "music sessions" for the reporting period, as defined and required by ASCAP (an American music licensing authority).

  • Average session length
    Provides the average length of a listening session during the reporting period, in minutes.

  • Total data transfer
    Provides the total data transfer, in MB, for the reporting period.

  • Average data transfer
    Provides the average data transfer per listener session, in MB, for the reporting period.

  • Unique listeners
    Provides the number of unique listeners for the reporting period.

    A listener is considered "unique" if nobody else from the listener's IP address connected to the station with the same user-agent string as the listener during the reporting period.

  • Unique countries
    Provides the number of unique listener countries for the reporting period.

    Each listener's country is determined solely based on his IP address.

Listener Trends

Provides information about listener trends over the past 7, 14, and 30 days, which help you determine how your stream's audience is developing over time.

Average Listener Session Length

The average length of a listener session is broken down into common intervals and charted and graphed.

Top Listeners by Listener Sessions

Top listeners are ranked according to the total number of times they have connected to your stream during the reporting period.

Centova Cast automatically determines the countries from which your listeners were connected based on their IP addresses, and the software used by the listener to tune into the stream is noted and identified as a media player or stream ripper to assist in abuse detection.

Top Listeners by Listener Minutes

Top listeners are ranked according to the total number of minutes they have spent connected to your stream during the reporting period.

Centova Cast automatically determines the countries from which your listeners were connected based on their IP addresses, and the software used by the listener to tune into the stream is noted and identified as a media player or stream ripper to assist in abuse detection.

User Agents

The user agents report provides an overview of the software programs your listeners are using to tune in to your stream.

Each user agent is classified as a legitimate media player (such as WinAmp, iTunes, etc.), or a stream ripper (a program used to steal music from your stream) to assist in abuse detection.

Top Agents by Listener Sessions

The top software used to connect to your stream is charted and graphed according to the number of times each software application has connected to your stream during the reporting period.

Top Agents by Listener Minutes

The top software used to connect to your stream is charted and graphed according to the total amount of time each software application has spent connected to your stream during the reporting period.

Countries

The country overview provides information about the countries from which the majority of your listeners are tuning in.

Each country is identified (where possible) based on the listener's IP address, and the appropriate flag is displayed to aid in identification at a glance.

Top Countries by Listener Sessions

The top countries connecting to your stream are charted and graphed according to the number of times a listener from each country has connected to your stream during the reporting period.

Top Countries by Listener Minutes

The top countries connecting to your stream are charted and graphed according to the total amount of time listeners from each country have spent connected to your stream during the reporting period.

Tracks

The tracks report provides information about the frequency and popularity of the tracks played on your stream.

Period Overview

The period overview provides aggregate information about the tracks played during the reporting period.

  • Total tracks
    Provides the total number of tracks played during the reporting period.

  • Unique tracks
    Provides the total number of different (unique) tracks played during the reporting period.

  • Average per hour
    Provides the average number of tracks played each hour during the reporting period.

  • Average length
    Provides the average length, in seconds or minutes, of a track played during the reporting period.

  • Peak listeners
    Provides the peak number of listeners during the reporting period.

  • Peak track
    Provides the name of the track that was playing at the peak time during the reporting period.

  • Peak time
    Provides the time of the peak period during the reporting period.

Most Popular Tracks

Provides an overview of the most popular tracks played during the reporting period, by connections per minute. The popularity of a track is calculated by determining the number of times a listener connected or "tuned-in" to the stream while the track was playing, averaged over the total number of minutes the song was played throughout the reporting period.

Least Popular Tracks

Provides an overview of the least popular tracks played during the reporting period, by disconnections per minute. This is calculated in the same manner as the Most Popular Tracks report.

While this may be a somewhat fuzzy metric (as disconnections may not always directly correspond with a distaste in the current song), the average value over a period of time may serve as a useful indicator of a track's popularity.

Top Tracks by Playbacks

Provides a list of the songs most frequently played during the reporting period, according to the total number of times the song was played.

Top Tracks by Airtime

Provides a list of the songs which received the most "air time", or total minutes, during the reporting period.

Track Broadcast Reports

Provides access to your monthly broadcast reports for the past several months. These downloadable (CSV-format spreadsheet) reports provide information about each and every song that was played on your stream during the reporting period, along with information about how many listeners heard each song.

For more information about track broadcast reports, see the Broadcast Reports section.

Note that broadcast reports are generated on a monthly basis, and this section will not appear until at least one report has been generated.

Historical Statistics

Historical statistics provide detailed data transfer and listener statistics, complete with graphs, allowing you to track listener trends and resource usage over a period of time.

Graphs

The graphs on the Historical Statistics page are dynamic and interactive. Hovering your mouse over any point on the graph will display a summary of the sample taken at that point. For more detailed reporting, you may make a selection on the timeline below each graph to "zoom" into a specific portion of the reporting period.

Each graph also includes a link to download a CSV-format spreadsheet file containing the raw data used to generate the graph.

Graphs provided include:

  • Peak Listeners
    Indicates the peak number of simultaneous listeners during each hour of the reporting period.

  • Listener Minutes
    Indicates the total listener minutes for your stream for each hour of the reporting period.

  • Data Transfer
    Indicates the data transfer for your stream for each hour of the reporting period.

Average Listeners Per Hour Chart

The Average Listeners Per Hour chart provides an overview of the popularity of your stream at specific times of the day on specific days of the week.

The average number of listeners for each day, and each time of day, are then charted based on the following time periods:

  • Graveyard (00:00 - 07:00)
  • Morning (07:00 - 11:00)
  • Lunch (11:00 - 13:00)
  • Afternoon (13:00 - 19:00)
  • Evening (19:00 - 00:00)

This chart is extremely useful for scheduling advertisements and planning shows to take advantage of your peak listening audience.